EK DO TEEN GURGAON TECHIES FLASH HOT MOVE - YES THIS IS GREAT CONTENT CREATION BY A PR TEAM
The headlines in Gurgaon Times (Times of India supplement the most desired paper for all companies). Days of brainstorming, questioning what will be the return on investment the Opera PR team (at 2020 and the client) closed on a flash mob to announce the landmark : 50 million users for Opera in India. This became the core message to be delivered for the campaign and the flash mob was a tool used for creating compelling content
On a Sunday evening at the center of Ambience Mall, Gurgaon came alive with a group of dancers moving to the popular bollywood number Rang De Basanti. Very soon the Opera team including the global CEO Lars Boilesen arrived in a rickshaw, disembarked, and hit it with crazy moves to Rang De Basanti. While the crowds bend over from the balcony a banner announcing 50 million users rolled down with confetti celebrating the moment.
https://www.youtube.com/watch?v=ATA2CmvBqM0&feature=youtu.be
The Ahha moment came when Gurgaon Times Reported it on the front page
C-net besides other publication picked up this news, and what a headline "OPERA CEO GOES BOLYWOOD DANCING TO CELEBRATE 50 MILLION USERS IN INDIA" There could not have been a more apt headline to build #50 million users # India # Celebration indian style.
Videos and photos from this event were shared over FB, Instagram and Twitter. While I pen this down the impact is still being measured
This was followed by press interviews talking about Opera's 50 million milestone in India, strategy for a mobile first market. Newspapers like The Economic Times, Asian Wall Street Journal,
The Washington Post, Indian Express and NDTV and others wrote compelling pieces on Opera's growth in India.
The evening after the flash mob the PR team hosted a users meet up to talk about ......
So all elements of creating an event, amplification in social media and press and engaging with users
All PR folks who read this blog please go out talk to your clients and break away from the shackles of column centimeter only and create content that engages the real audience, has the potential to go beyond media visibility.
